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site logotip Who we are

SERW Distribution GmbH is a Swiss value-added distributor of an extensive range of innovative electronics and lifestyle goods.

Our portfolio includes and is not limited to: consumer electronics, accessories for mobile, photo and video devices, gaming and VR products as well as health, beauty and lifestyle goods from top brands.

SERW Distribution is a part of a group that consists of operating offices in Switzerland and the Czech Republic, a sourcing office and a warehouse facility in Hong Kong, the heart of Asia.

With our purchasing office located in the hub of technological advancement, we can quickly source and deliver top-notch and high-tech smart products and accessories from key producers.

Our customers are specialist retailers and online shops, value-added retailers, supermarkets and chain-stores as well as concept stores and drop-shipping companies.

We take pride in becoming a solid bridge between Asia and Switzerland, delivering innovative goods as well as favorite classics to our customers.

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site logotip Company history

SERW Distribution GmbH has been on the market since 2018 and we pride ourselves on cooperating with some of the largest online and offline retailers in Switzerland within such a short period of time.

By the time SERW was set up, the top management of the company had already had over 10 years of global experience in the consumer electronics field, and saw the move to enter the Swiss market as exciting and relevant for our European presence.

We knew that to build those mutually beneficial relationships with the local retailers, we would have to supply only the most up-to-date and previously unknown brands to the market.

SERW’s team together with our purchasing office in Asia selected the brands and the goods that would most appeal to our Swiss customers.

Since 2018 we have sold over 50 million CHF worth of goods in Switzerland and have expanded our portfolio to 34 brands, for a number of which we are exclusive distributors for the Swiss market.

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site logotip Our achievements

We are pleased to have introduced our Swiss customers to a much wider range of brands, many of which were completely new to the market. The speed of our expansion on the Swiss market indicates that the goods and the services we provide are extremely competitive and are valued by our local partners and end-users. Our goal is to become a top supplier of consumer electronics and lifestyle products in Switzerland. 
10
Product Categories
34
Brands
3500
SKUs
30
Million CHF Turnover in 2019

site logotip Our values

  • icon Integrity
    icon Integrity Integrity
    Integrity We hold to the highest standards of integrity in all of our actions
  • icon Passion
    icon Passion Passion
    Passion We are fully committed to being a reliable, efficient and trust-worthy partner
  • icon Quality
    icon Quality Quality
    Quality We provide excellent goods and outstanding services to our customers
  • icon Customer Commitment
    icon Customer Commitment Customer Commitment
    Customer Commitment We develop relationships that have a positive impact on our customers' businesses
  • icon Win-win Partnerships
    icon Win-win Partnerships Win-win Partnerships
    Win-win Partnerships We view our trade partners as allies, benefiting from our cooperation

site logotip Our team

Artur Shevchenko
CEO
Emre Küpcüoglu
Head of Distribution
Ilya Pimenov
Key Account Manager
Olga Kravecka
Key Account Manager
Polina Gudkova
Head of Finance
Viktoriya Romaniv
Back Office
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